2014: A legal change for a so called „Beitragsautonomie“ in Germany revived the competition between health insurances. Therefore, Barmer started a campaign to differ from other insurances while showing what it has to offer.

Illustration characters – the Barmis – each stand for one key benefit customers have with Barmer. At different touchpoints a Barmi not only entertains the customer but also addresses specific needs for a health insurance.