PORSCHE DESIGN
Custom-Built Timepieces

A revolution in the luxury watch segment: with the help of the specially developed watch configurator, you can put together the sports car for your wrist according to your wishes. From the case to the bracelet to the personal engraving, you can choose from up to 6 million possible combinations. We had the honor of producing three films for the latest custom-built timepieces campaign, featuring the new Chronograph and Globetimer watches from Porsche Design.

Porsche

Animation

The Idea

At the beginning of each project we take time to work on visual languages and aesthetic ranges – this time it was no different. Dialing in a distinct Porsche look was key to providing all of the different watch models with an environment to let them shine.

The Outcome

Along with the image film, we created two product videos: one focusing on the Custom Build Chronograph and one on the Custom Build Globetimer. These videos allow customers to gain an even better understanding of the endless configuration possibilities and features of each model.  

Recent Work