Sports Issue #1

15,00 EUR

What’s it about?

The sports industry has grown continuously in recent years, both nationally and internationally. Despite economic disruptions as a result of the war in Ukraine, forecasts such as the Sports Global Market Report 2023 (Business Research Company) predict annual growth of 5 per cent worldwide to 624 billion US dollars in 2027.

This market dynamic fosters new ideas, encourages the use of state-of-the-art technologies, and ensures that the sports industry and associated media are among the drivers of innovative formats. In this edition of Radar, the sports marketing experts here at Parasol Island present you with visions of the future, and with thought leaders and innovative approaches being adopted in the sports industry.


Get Off the Sofa
Nike has been providing Netflix with fitness content since the ­beginning of 2023.

Fast Forward?
Formula 1 launches all-female junior driver series..

Celebrating Ovi
The Washington Capitals are using augmented reality to wow fans.


Max Does Football
Welcome to pop culture’s sci-fi: Sports news from an avatar.

Change Perspectives
Watching a game through the player’s eyes.

Dance to the Rhythm
Integrated motion engines pick up movement in front of home monitors


Bases and Faces
New York Mets take stock after one year of facial recognition for stadium entry.

Flexibility First
A New York online platform wants to become the one-stop shop for tennis enthusiasts.


Ready to Rumble
In Rumble Kong League, playable NFT avatars compete in a  three-on-three basketball competition.


Plug and Play
A smart basketball hoop to conquer the suburbs.

Never Stalling
The first female basketball brand is on the up.

Cyber Sessions
Sports software makes use of VR technology for effective training.


With Marco Buljević
He has been in charge of esports at FC Schalke 04 since May 2022. Back in 2017, Marco worked in the club’s marketing department while studying to become a sports manager. He has held various positions at the club in Gelsenkirchen, Germany, since then. Before joining FC Schalke, Marco had a career as a professional basketball player and, in 2009, won the German championship as shooting guard with EWE Baskets Oldenburg.

In our conversation with Marco Buljević, we learn about the central ­pillars in esports. The sports manager explains which game categories Schalke supports and why the club also attaches social responsibility to its esports commitment.