Milka Zarte Reime

Rolling hills, purple cows and delicious chocolate – that is what the world of Milka is all about. In 2015, the international chocolate-manufacturer teamed up with our long-time client PENNY to make the world a little bit more tender. In addition to in-store activations, the cooperation also featured an online activation on the PENNY homepage.

On a website, users were able to complement the first part of a “Bauernweisheit” with their own words and publish them in a public gallery. This way they automatically took part in the competition to win product-packages, PENNY-vouchers or a huge plush iconic Milka cow. We also had our own testimonials to raise awareness of the activation with short, funny clips of farmer Schorsch. He was put in front of a camera to present his own poetic versions of the “Bauernweisheiten”. In the end, these clips were posted on the PENNY social media channels to drive users to the competition website.

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The entire app revolves around the idea of combining fun and learning. So what better way to motivate a user by implementing a Highscore-functionality in order to earn awards and challenge other users. The apprentices are able to see, how they rank in the different challenges, unlock badges based on their achievements and compare scores with other users.

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