toom Baumarkt Mützen Schützen

Save the Christmas Eve and protect the Santa Claus … For the christmas season we suprised the Facebook fans of toom Baumarkt with an online game: "Mützenschützen" was implemented as a Facebook app. The player had to protect Santa with snowballs from attacking goblins and snowmen. Out of the 70.000 fans who were invited to play the 50 best shooters won shopping vouchers for toom Baumarkt.

1.062

Participants

1.062

Participants

1.062

Participants

1.062

Participants

Social Media Strategy

We are in charge for the social media strategy of toom Baumarkt, which is one of Germanys biggest DIY retailer. For this purpose, we developed the company’s Facebook fansite and established an editorial office to stay in close touch with the toom Baumarkt’s Facebook fans. Presenting seasonal ideas for gardening and DIY projects and responding if someone has tangible questions concerning his project or the materials.

Recent work