Turn into a bee, collect as many pollens as possible and bring spring to life - for the sunny season we found a new way to entertain the fans of toom Baumarkt. "Bee, a hero - Der Bienenheld" is an online game where the player is flying through a colourful garden and has to collect sweet pollens and special items to collect poins and save the honey production. Every player had the chance to bee a hero and win vouchers worth up to 500 Euros – regardless of the number of collected points.
Within the first 24 hours over 10.000 rounds of “Bee, a hero” were played and up to now the bee collected tons of delicious pollens in over 55.000 games.
The game was created in HTML5 and there is only one version of it. So this version is full responsive and was developed to work on all devices. The game can be played on every computer, tablet or mobile phone using the space key or the touch pad.
The game is of course presented on Facebook, but also on the toom Baumarkt website. So there are two ways to become a hero: The users can either log in with their Facebook accounts or on an independent website Parasol Island created. This is also working on a regular computer and on every mobile device. So all data are collected in one big database of bees.