Wave the digital magic wand and transform a former community website into a leading online magazine for young girls in Germany. elementgirls.de by RTL DISNEY should become a social & interactive experience fully packed with fresh editorial content.
We created a content based site featuring daily updated editorial posts with fashion and beauty topics, as well as news from the world of the stars and answers to everyday problems of growing up. In addition to the text and image reports we produce regular video entries. Community features like the ability to create user profiles, as well as the option to participate in forums and chats, complete the editorial content. Particular importance in the development of the cost-free site was placed on safety: In addition to an extensive catalog of conduct for users there is also a section that is aimed directly at parents. The editorial team also monitors the community.
In the complete Redesign of the existing elementgirls brand we focused on the elements and their characteristics. With big & bold interfaces and a modular design framework elementgirls is now ready for the future.
Creating a framework that connects the magazine with the forum and giving the girls the tools they know and love from their favorite social platforms was a must to enable a seamless social experience.
The relaunch in December 2012 resulted in a 50% increase in page views and a 85% increase in visits. In addition, the number of subscribers raised from 28.000 to almost 50.000.