BMW – F23

Palm Springs - the oasis in the desert, the epicenter of space age architecture and the place where a love story begins...

Day Date?

Palm Springs – the oasis in the desert, the epicenter of space age architecture and the place where a love story begins… When Magnus gets an early morning text message from Kate, a girl he just met at Coachella Festival, he doesn’t have to think about going on a day date with her. Driving with his BMW F23 convertible from one beautiful place to the other, they are having the perfect day feeling free to go whereever they want to go.

 

Shooting the launch film for the new BMW F23, Parasol Island’s director Stephan Wever created an exciting young love story and staged the silver convertible in a natural and authentic way. “Since we had to shoot a lof of running footage against a quite ambitious story line the shooting tempo was extremely high. But I really enjoyed that. We mixed complicated edge arm scenes with guerrilla run and gun shooting. I really wanted to do this job but only if I could incorporate some sort of storyline to naturally blend the car into the zeitgeist of my generation. Portraying a way of life that ways up to the product.”

Shooting in Palm Springs

Recent work