Ubisoft – Scroll of Fame
- Digital
Volkswagen CRC
Hello Volkswagen HR communication: new employer brand strategy, various recruiting campaigns & events, main-tenance and content management of social channels and career website.
The Task
Volkswagen faces the major challenge of raising its profile as an employer.
To bind employees to the company – and to attract qualified specialists to Volkswagen.
For the most diverse areas, with the most diverse profiles.
The Idea
So we developed a new employer branding strategy as a guideline for future internal and external comms. A guideline that clearly states: our size means we can achieve so much together. That’s why we remain variable. We make the difference. Together we can live change. And everyone can be a part of it.
The Solution
We activated the new Volkswagen attitude in campaigns and events, brought it to life on social channels (@hello_volkswagen) and the career website. We presented the company, its people and their careers, looked for and found (female) specialists.
From cyber security to autonomous driving, from young talents to experienced experts.
