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The client: toom Baumarkt

toom Baumarkt belongs with 370 retail shops to the biggest DIY brands in Germany. Parasol Island is in charge for the social media strategy of toom Baumarkt and develops community specials like "Selbstbauprofi".

toom-baumarkt.de

toomselbstbauprofi_case02

The project: Selbstbauprofi 

The community  "selbstbauprofi.de" (english: DIY expert)  is another module in our Digital Strategy  for toom Baumarkt. Goal of the micro-site "Selbstbauprofi" is to get potential clients directly involved with the brand toom Baumarkt.

 

Selbstbauprofi supports anybody who is interested in realizing is own DIY idea. The community is offering an inspiring stage for presenting a private DIY project to a wider audience. 

toomselbstbauprofi_case03
 



The different steps 

Every project is divided in several steps. We encourage the participants to show the development of their project and share details with the community. After announcing the idea, a list with all the materials needed is presented. Then photos of different stages of the project can be submitted. After that the whole community is invited to "Like" the project. In the next step a jury of experts of the "toom Team" is reviewing the submitted work under certain specialist aspects.

toomselbstbauprofi_case04

The contest

Sabine, Stefan and Nina are the "toom Team" jury. Each of them is an expert in his field. They are reviewing all the submitted projects and decide for a monthly winner in each category.

toom_sbp
toom_sbp_winner

The campaign

To support the community we approached the public through different channels. We shared the idea on facebook: on the companies fan page and with facebook media. 


We promoted it further with a special facebook app and waves of newsletter marketing. Additional point of sale activities and print advertising backed the campaign.

toomselbstbauprofi_case05b
toomselbstbauprofi_case06

Portfolio

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PENNY Markt
Kugeltour


Work before sweet pleasure - Parasol Island's interactive department extended the social media activities for PENNY and …

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Spotify
The List


We developed and designed a mobile page, a Facebook app and one of the first 100 Spotify apps for "The List". Anyone posting …

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PENNY Markt
Das große PENNY Anfeuern


Das große PENNY Anfeuern - Making the PENNY community a part of one big summer feast, our interactive department created a …

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toom Baumarkt
Bee, A Hero


"Bee, a hero - Der Bienenheld" is an Full responsive HTML5 online game where the player is flying through a colourful garden …

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Bread & Butter
BBB Magazine


Highlighting industry news, product novelties and exclusive inside stories of professionals and interesting characters, the …

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toom Baumarkt
Mützenschützen


For the christmas season we suprised the Facebook fans of toom Baumarkt with an online game: "Mützenschützen" was …

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Natsu Foods
True Freshness


Natsu Foods are all about fresh wholesome food. We took that and gave them some of our digital flavour. Bon Appetit.

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Jasmine Di Milo
Brandpage & eShop


Jasmine Di Milo’s distinctive identity combines spirited sophistication with a dark contemporary edge.

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Peek & Cloppenburg
Designer for Tomorrow


Founded in 2009, Designer for Tomorrow is one of the most important awards for up-and-coming fashion designers in Germany.

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O2 netzclub
Joko & Die Punks


We created a social buzz towards Netzclubs “free internet for all” offering thanks to some help from Joko and some punks.

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Parasol Island
Fashion Showreel


Nearly three minutes full of eye candy featuring the best of our fashion movies. From casual street wear to haute couture, we …

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Parasol Island's
Hubble


Spying on your competitors can give you some valuable insights; it’s also pretty fun. Take a snoop at Hubble.