The client: toom Baumarkt

toom Baumarkt belongs with 370 retail shops to the biggest DIY brands in Germany. Parasol Island is in charge for the social media strategy of toom Baumarkt and develops community specials like "Selbstbauprofi".


The project: Selbstbauprofi 

The community  "" (english: DIY expert)  is another module in our Digital Strategy  for toom Baumarkt. Goal of the micro-site "Selbstbauprofi" is to get potential clients directly involved with the brand toom Baumarkt.


Selbstbauprofi supports anybody who is interested in realizing is own DIY idea. The community is offering an inspiring stage for presenting a private DIY project to a wider audience. 


The different steps 

Every project is divided in several steps. We encourage the participants to show the development of their project and share details with the community. After announcing the idea, a list with all the materials needed is presented. Then photos of different stages of the project can be submitted. After that the whole community is invited to "Like" the project. In the next step a jury of experts of the "toom Team" is reviewing the submitted work under certain specialist aspects.


The contest

Sabine, Stefan and Nina are the "toom Team" jury. Each of them is an expert in his field. They are reviewing all the submitted projects and decide for a monthly winner in each category.


The campaign

To support the community we approached the public through different channels. We shared the idea on facebook: on the companies fan page and with facebook media. 

We promoted it further with a special facebook app and waves of newsletter marketing. Additional point of sale activities and print advertising backed the campaign.


Latest & Greatest

View Project


Work before sweet pleasure - Parasol Island's interactive department extended the social media activities for PENNY and …

View Project

The List

We developed and designed a mobile page, a Facebook app and one of the first 100 Spotify apps for "The List". Anyone posting …

View Casestudy

Das große PENNY Anfeuern

Das große PENNY Anfeuern - Making the PENNY community a part of one big summer feast, our interactive department created a …

View Casestudy

toom Baumarkt
Bee, A Hero

"Bee, a hero - Der Bienenheld" is an Full responsive HTML5 online game where the player is flying through a colourful garden …

View Project

Bread & Butter
BBB Magazine

Highlighting industry news, product novelties and exclusive inside stories of professionals and interesting characters, the …

Watch Film


The Stikeez are a funny bunch of characters from space. Kids love to play and and collect these toy figures. To support the …

View Project

toom Baumarkt

For the christmas season we suprised the Facebook fans of toom Baumarkt with an online game: "Mützenschützen" was …

View Project

Natsu Foods
True Freshness

Natsu Foods are all about fresh wholesome food. We took that and gave them some of our digital flavour. Bon Appetit.

View Casestudy

Jasmine Di Milo
Brandpage & eShop

Jasmine Di Milo’s distinctive identity combines spirited sophistication with a dark contemporary edge.

View Project

Peek & Cloppenburg
Designer for Tomorrow

Founded in 2009, Designer for Tomorrow is one of the most important awards for up-and-coming fashion designers in Germany.

Watch Film

Unser Deutschland Promotion

There is no snowhite in our latest production for Heimat Berlin although we can offer lot's of little dwarfs. Watch the brand …

View Project

O2 netzclub
Joko & Die Punks

We created a social buzz towards Netzclubs “free internet for all” offering thanks to some help from Joko and some punks.

View Casestudy

Parasol Island
Fashion Showreel

Nearly three minutes full of eye candy featuring the best of our fashion movies. From casual street wear to haute couture, we …

Watch Film

Unsere Erde

Oh so lovely. When we got the board of this animated Rewe Spot we fell immediately in love with the characters. We had fun …

View Casestudy

Parasol Island's

Spying on your competitors can give you some valuable insights; it’s also pretty fun. Take a snoop at Hubble.

Watch Film


8x4 from Baiersdorf breaking fresh ground with their new campaign of the lifestyle deodorant. Neteye developed the idea and …

Watch Film

From Ebay with love

Small, but oh my... We produced a short 3D tag-on for Ebay on behalf of our client DDB Düsseldorf.

Watch Film

o2 Sony Ericsson

Shooting on a high rise building is a popular task at Germany’s Next Topmodel. We also took up that challenge and built a …

Watch Film

Wodka Gorbatschow

Doing a makeover for one of the most known commercials in Germany is always tricky. We reanimated the classic and pushed him …

Watch Film

Kinder Schoko-Bons

It's just not another birthday. It's kinder Schoko-Bons birthday. See how our character finally turns 18 and gets to do all …

Watch Film


VCCP Berlin came up with an idea of a papercut story and we had the perfect solution. Our French director's duo Moustache …

Watch Film

s. Oliver
Play Denim

Sneak a peek at anybodys closet, be it a toddlers, a teeny boppers, a working pro or even an oldies and you will find a good …

Watch Film


Having won an international pitch with our director Kay Tennemann, Parasol Island has created the on-air show package of the …

View Project

Sony Ericsson
350i Walkman Phone

Sometimes a good idea just needs a simple execution. Sometimes not. For the UK market we hitch a ride with Sony's new mobile …

Watch Film

Liberty Global
Around The World

Our second animated corporate film for Liberty Global Inc. takes you on a trip around the world. While visiting colourful …

View Project

Movie Park
Big Fun / Germany

Watch Out! Vampires and other dangerous creatures are on the loose. Let's go upside down with vampire hunter Van Helsing in …

Watch Film

XMAS Europe/US

X-Mas magic in our most spots for Pringles through GREY Duesseldorf. Our film department and director Gil Bauwens shot the …

View Project

Muenchener Merkur
Schwarz Rot

Bavarian Newspaper Münchner Merkur approached us with the nice tongue-in-cheek idea to represent the two major german …

Watch Film


It's everywhere, it's big and it comes in psychedelic multicolour. We say: Let 'em fly, let them sing and bling and ring. …

Watch Film


We recently completed our contribution to the very well received UK launch campaign for the new Pringles Gourmet line. Six …

Watch Film

Rice & Cheese

Welcome to the manege with the new Pringles Rice Infusions, this time in the Paprika flavour. Whoever did motion-captured …

Watch Film


Oldie but goldie, one of our very first jobs in times when music television was still about music. Please watch our animated …

Watch Film


The first commercial directed by our managing partners Charles Bals and Philip Hansen. This piece of juicy couture got them …