After we already worked on some digital projects for the young fashion label Review, we were happy to win the digital lead budget in march 2012. The concept of the new campaign was completely developed in-house at Parasol Island.


Center of the campaign is the Web TV channel Review TV with fashion reporter Anna Lena Koopmann, accompanied by exciting social media and digital activities. Since working with us the number of fans on the Review Facebook page got doubled and the interactions increased significantly.

From strategy and consulting to programming, implementation of social media to editing, shooting and post-production - Parasol Island provides all services under one roof. 




Review kicked off 2012 with some digital fireworks by relaunching their website. The brand spanking new site is a fashion playground that not only draws attention to Review's collections but also involves the customers to interact with content. Along with the website relaunch, Review TV got initiated which aimed to find an Online-VJ to lead the campaign. Their job (if you can call it one) will be to report from fashion events and comment on the latest trends in music. Parasol Island developed the new website - including content like the latest campaign movie shot in L.A. - and created the Review TV campaign.

Launch Website






Parasol Island produced the last REVIEW campaign movies shot in Los Angeles and Amsterdam with in-house director Denis Guth. The corresponding music was composed by our very own composer Jonathan Wulfes. Upcoming films are already planned, stay tuned for more.



Edited by...

Review TV

The first step of the long-term communication strategy for Review started in november 2012. Fashion enthusiasts had the chance to apply as Online VJ for Review TV by submitting their video applications via a Facebook app or on the Review website. An internal jury chose the top 5 finalists from numerous entries, afterwards Facebook users elected Anna Lena Koopmann as the winner.

Since march the newly crowned VJ is traveling around the fashion capitals around the globe to report from fashion shows, visit designers backstage and introduce hotspots from cities like London or Amsterdam.




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Pool Invasion

This video clip was shot in the Hollywood Hills for the fashion brand REVIEW to show the summer collection 2014. Integrated …

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Bread & Butter

Miami. The city they say where neon goes to die. Three friends and a camera try to capture the spirit of Art Basel. But away …

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Who is Sir Oliver

Another Slang was commissioned to develop an unconventional campaign for the introduction of the new line 'SIR OLIVER 1969' …

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Urban Players

The latest spring 14 campaign movie of REVIEW, filmed in and around Los Angeles. Directed by in-house talent Denis Guth / …

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Bread & Butter
Major Lazer

Major Lazer is an eccentric electronic dancehall DJ project by American DJ/producer Diplo and producers/DJs Jillionaire and …

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toom Baumarkt
Bee, A Hero

"Bee, a hero - Der Bienenheld" is an Full responsive HTML5 online game where the player is flying through a colourful garden …

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Bread & Butter
BBB Magazine

Highlighting industry news, product novelties and exclusive inside stories of professionals and interesting characters, the …

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toom Baumarkt

For the christmas season we suprised the Facebook fans of toom Baumarkt with an online game: "Mützenschützen" was …

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People Like Us

Shot in a nearby forest of Düsseldorf at winter time. In-camera effects generated with real wind and rain.

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Radiant Heart

AESOP offers a fresh interpretation of the Italian Futurists’ manifesto. The video is produced by Parasol Islands fashion …

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Natsu Foods
True Freshness

Natsu Foods are all about fresh wholesome food. We took that and gave them some of our digital flavour. Bon Appetit.

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Jasmine Di Milo
Brandpage & eShop

Jasmine Di Milo’s distinctive identity combines spirited sophistication with a dark contemporary edge.

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The new image film directed by Stephan Wever for Mykita Mylon glasses aestically shows a new production process: Selective …

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People Like Us
Campaign film

A production of Parasol Islands fashion department Another Slang. Charles Bals directed the campaign film for the fashion …

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Beauty Minute

We produced 16 episodes of the "Beauty Minute" for L'Oréal Paris, a 89 second advertorial featuring the latest fashion and …

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O2 netzclub
Joko & Die Punks

We created a social buzz towards Netzclubs “free internet for all” offering thanks to some help from Joko and some punks.

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Parasol Island
Fashion Showreel

Nearly three minutes full of eye candy featuring the best of our fashion movies. From casual street wear to haute couture, we …

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Parasol Island's

Spying on your competitors can give you some valuable insights; it’s also pretty fun. Take a snoop at Hubble.

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California Summer 2012

Shot in LA, our latest REVIEW campaign movie takes you away to venice beach and it's unrivaled atmosphere on a sunny …

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FW10 Campaign

One of the various campaign videos Parasol Island shot for MEXX, as always with music by our composer Jonathan Wulfes.

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s. Oliver
Play Denim

Sneak a peek at anybodys closet, be it a toddlers, a teeny boppers, a working pro or even an oldies and you will find a good …

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DDB Tribal Berlin came up with a nice & edgy idea for a spot showcasing the Reebok RunPrime for Kids. We produced a stop …