All
new
After we already worked on some digital projects for the young fashion label Review, we were happy to win the digital lead budget in march 2012. The concept of the new campaign was completely developed in-house at Parasol Island.
Center of the campaign is the Web TV channel Review TV with fashion reporter Anna Lena Koopmann, accompanied by exciting social media and digital activities. Since working with us the number of fans on the Review Facebook page got doubled and the interactions increased significantly.
From strategy and consulting to programming, implementation of social media to editing, shooting and post-production - Parasol Island provides all services under one roof.
Website
Review
TV
Review kicked off 2012 with some digital fireworks by relaunching their website. The brand spanking new site is a fashion playground that not only draws attention to Review's collections but also involves the customers to interact with content. Along with the website relaunch, Review TV got initiated which aimed to find an Online-VJ to lead the campaign. Their job (if you can call it one) will be to report from fashion events and comment on the latest trends in music. Parasol Island developed the new website - including content like the latest campaign movie shot in L.A. - and created the Review TV campaign.
Content
Producing
Films
Parasol Island produced the last REVIEW campaign movies shot in Los Angeles and Amsterdam with in-house director Denis Guth. The corresponding music was composed by our very own composer Jonathan Wulfes. Upcoming films are already planned, stay tuned for more.
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The City We Love
Edited by...
Review TV
ReporterThe first step of the long-term communication strategy for Review started in november 2012. Fashion enthusiasts had the chance to apply as Online VJ for Review TV by submitting their video applications via a Facebook app or on the Review website. An internal jury chose the top 5 finalists from numerous entries, afterwards Facebook users elected Anna Lena Koopmann as the winner.
Since march the newly crowned VJ is traveling around the fashion capitals around the globe to report from fashion shows, visit designers backstage and introduce hotspots from cities like London or Amsterdam.
Portfolio
s.Oliver
I'm so...
Watch the two online-spots of the current spring/summer campaign for the fashion brand s.Oliver developed and produced by …
Review Fashion
Destination 4Aces
Our second REVIEW campaign movie of 2013 takes you on a road trip through California’s dusty desert. Directed by our young …
Spotify & New Yorker
The List
Our job for the Swedish music streaming service was to develop a mobile page, a Facebook app and one of the first 100 Spotify …
Super RTL
Element Girls
Wave the digital magic wand and transform a former community website into a leading online magazine for young girls in …
Review Fashion
Sidewalk Surfin'
Again shot in LA, our latest REVIEW campaign movie takes you away to the Dogtown area, turning empty pools into arenas of fun.
Parasol Island
Fashion Showreel
Nearly three minutes full of eye candy featuring the best of our fashion movies. From casual street wear to haute couture, we …
toom Baumarkt
Selbstbauprofi
What’s the point of building great stuff if you can’t show it off? Come and see what DIY heaven looks like.
toom Baumarkt
Slotmachine
Getting more facebook fans (quickly) is no easy task, that’s unless you let people gamble with the fan count of course.
toom Baumarkt
Amor's Pfeil Valentines App
For Valentines Day we let DIY cupid shoot toom fans with his arrows. Come and see who fell in love with toom Baumarkt.
Parasol Island's
Hubble
Spying on your competitors can give you some valuable insights; it’s also pretty fun. Take a snoop at Hubble.
Natsu Foods
True Freshness Website
Natsu Foods are all about fresh wholesome food. We took that and gave them some of our digital flavour. Bon Appetit.
Jasmine Di Milo
Website / eShop
Jasmine Di Milo’s distinctive identity combines spirited sophistication with a dark contemporary edge.
KaDeWe Berlin
Website & Shop
Even a store with such a rich history as KaDeWe needs a website facelift. See what our digital doctors delivered.
DIESEL
Facepark
Facepark’s all about transferring the digital world into the real world and having a little fun along the way. Be stupid!
REVIEW
California Summer 2012
Shot in LA, our latest REVIEW campaign movie takes you away to venice beach and it's unrivaled atmosphere on a sunny …
Mexx
Fashion
Come and see the big city source of inspiration and unmistakeable image of Mexx in the virtual world.
MEXX
FW10 Campaign
One of the various campaign videos Parasol Island shot for MEXX, as always with music by our composer Jonathan Wulfes.
s. Oliver
Play Denim
Sneak a peek at anybodys closet, be it a toddlers, a teeny boppers, a working pro or even an oldies and you will find a good …
